IAB reports that nearly 90% of advertisers are adopting GenAI for video ad creation, with projections of 40% of all video ads being AI-generated by 2026. CTV and interactive formats are especially accelerating adoption
GenAI Is How Video Ads are Being Created
Generative AI is rapidly becoming a cornerstone of video ad creation, transforming how campaigns are developed, tested, and scaled, according to IAB, adding that GenAI is now essential for video ad creation, with 86% of buyers using/planning to use it to build video ad creative.
Buyers project GenAI creative will reach 40% of all ads by 2026, with small and mid-tier brands (SMBs) adopting it faster than the largest brands. SMBs are tapping into GenAI’s ability to help them create high-quality digital video ads quickly, affordably, and at scale, bypassing the need for large teams or expensive production—capabilities that were once exclusive to bigger brands.
Advertisers are also using GenAI creative enhancement capabilities to create versions for different audiences (42%), visual style changes (38%), and contextual relevance (36%).
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