The 8 SEO Trends That Will Shape Search in 2025

SEO’s landscape is evolving: from AI-enhanced results and answer engines, to user-centric content, zero-click searches, and stronger authoritativeness signals (E‑E‑A‑T). Aligning content with searcher intent and trust factors will be critical.

Search engines and practices are evolving quickly. But SEO continues to be a top place people go to learn. These are the top SEO trends you should be aware of for 2025.

1. AI in search results will continue to expand

2. Answer engines may become top non-Google traffic sources

3. Community search results are an ongoing SEO trend

4. Optimizing for sales becomes more important

5. First-hand experience becomes a critical SEO trend in 2025

6. The shift to user-centric SEO crystalizes

7. We’ll need to address zero-click searches

8. Saying “SEO is dead” finally dies

In 2025, We’ll see SEOs recalibrating to take advantage of these opportunities. That’ll include some of the tactics we’ve covered, like AEO, as well as social media SEO and new measurements around awareness and conversions instead of just traffic.

For more details, please visit https://www.wordstream.com/blog/seo-trends-2025